Sumitomo Electric Lightwave had a product called SumiMap that never had branding built for it. Looking to place it more front and center on the market. The company was interested in creating some branding that was reflexive of the Sumitomo company brand but could stand on its own as an easily identifiable mark. After landing on a design, additional collateral was needed to be made once so that it could be filed for trademark.

Deliverables: Logo, Small Brand Guide, Additional Collateral
Tools: Illustrator, InDesign, Photoshop