Sumitomo Electric Lightwave (SEL) had some new members join the sales team and expressed a need for some kind of tool or key for the data center product line that could be used easily.

SEL not having a lot of public facing material on their knowledge of data centers and how their products fit in, we on the marketing team took this as an opportunity to create a visual focused piece that would show that SEL was knowledgeable in the space and could also be the guide the sales team needed in order to have better conversation with potential clients.

We ended up creating a trifold because this would primarily be use in a tradeshow settings but if necessary could also accessed online. The trifold’s  content was structured to speak about the future problem of data centers and showing the product solutions that SEL had to combat this.

Deliverables: Shareable PDF, Printed hand out
Tools: Illustrator, Photoshop