With the release of a new website  design on the horizon, the company needed a brand guide for the Americas. The new site used a new direction that was not a part of the parent company’s brand guide. This guy needed to retrofit the new direction as well as provide direction for all new collateral moving forward. The brand guide was treated as a living document and updated over time to incorporate tone design color elements photography and other output necessities as they came up for the company.

Deliverables: Shareable PDF
Tools: InDesign, Photoshop, Illustrator