Boy Scouts of America like any other modern day B2C company does media buys and to inform their costumers about new products, sales and other purchasing opportunities they may be interested in. In BSA’s case, they themed each sale or promotion with something that would stand out from the last. After an design was approved that design needed to be converted into additional forms that could be used in emails, PPC campaigns and instore or online signage.

Deliverables: Shareable PDF, Printed hand out
Tools: Illustrator, Photoshop