MaxPoint, a marketing technology company was looking for a unique object to send to prospective clients. Something that was memorable and could be the thing that the recipient couldn’t stop playing with. MaxPoint’s team had their eye on a viewfinder.

An unexpected challenge ended up presenting itself when we discovered that the project and all elements needed to be completed in less then week if we were going to hit the lead time dictated by the makers of the viewfinder. Fortunately MaxPoint provided clear visual direction of the build they wanted to see.

Deliverables: Branded Viewfinder, Reel, Simple Packaging and Insert.
Tools: Illustrator, Photoshop